Designing an MVP that incorporates learning experience design, tokenomics, and gameful design

CrowdSolve is an online learning, networking, and fundraising platform for early stage climate tech startups. Their goal is to create a learning and networking experience that would engage entrepreneurs from ideation to team formation to launching and scaling their products. To help them achieve this, I conducted usability research on their initial proof of concept, and I designed their first MVP based on my findings. The experience I designed included onboarding, adding an innovation, and completing course modules to earn cryptocurrency tokens that were redeemable for workshops.

Role: Director of Product Design

Tools: Miro, FigJam, Figma, Zoom, Airtable, Trello


Transformed the monumental task of learning to launch a successful startup into an enjoyable gameful design experience that helps innovators see meaningful progress towards their goals

Guided a nascent climate tech startup through three releases and applied user research findings to each subsequent design iteration

Provided creative direction on the company’s brand identity and further developed the identity system with my own custom iconography